Search results for Leverage NodeJS
Decoding Dual Investment: A New Approach in Crypto Trading
I am speaking again with Elitsa Taskova to discuss how Dual Investment stands apart from traditional cryptocurrency investment strategies, emphasizing its structure and potential impacts on earnings. Additionally, we'll address the broader implications of such a product in the evolving landscape of cryptocurrency investments. We'll also look at the potential role of Dual Investment in diversifying an investment portfolio and examine how investor sentiment might influence the application of Dual Investment strategies. n Can you explain the concept of Dual Investment and how it works within Nexo's platform? n Dual Investment is a product that blends investment and trading strategies. It allows users to buy or sell a crypto asset, like BTC or ETH, at a predetermined price on a specific date. What makes it unique is that while users wait for their strategy to be executed, they earn an enhanced daily yield on their investment. n Users have two strategic options: 'Buy Low' or 'Sell High'. They can set up their trade to buy a cryptocurrency at a price that is lower than the current market value or sell it at a higher price. The decision is based on the user's analysis and market expectations. n The user's chosen strategy involves selecting a Target Price, Settlement Date, and Interest Rate. Depending on market movements and whether the target price is met by the settlement date, the selected asset will be either bought with USDT or sold for USDT. This way, Dual Investment allows users to benefit from market movements while earning yield. n How does Dual Investment differ from traditional investment strategies in the cryptocurrency market? n Dual Investment in cryptocurrency differs from traditional investment strategies in several distinct ways. Firstly, Dual Investment provides enhanced earnings. Users earn at higher interest rates, unaffected by market volatility, while waiting for their strategy to be executed. This aspect of earning consistent, enhanced returns significantly differs from the usual earnings in traditional crypto investments. n Another key difference is the absence of fees in Dual Investment. Users can engage in these strategies without the burden of additional costs, which is a notable advantage over many traditional investment platforms where various fees can impact overall returns. n In what ways does Dual Investment reflect the evolving landscape of cryptocurrency investments? Effectively, this product reflects the crypto industry's movement from more individual services to structured, complex products that can complement various client strategies. This innovative venture marks and is spurred by crypto's maturation into services and offerings more akin to those in traditional finance but with added adaptability. n Could you elaborate on the 'Buy Low' and 'Sell High' strategies within the Dual Investment framework? Absolutely! Let's simplify the explanation. n The Buy Low Strategy is designed for those anticipating a decrease in BTC or ETH prices. Users must have enough USDT in their accounts and choose a Target Price lower than the current market price and a future Settlement Date. n At this stage, they'll see the potential yield higher than not using Dual Investment. If the price of BTC/ETH drops to or below the Target Price by the Settlement Date, USDT is converted into BTC/ETH. No trade happens if the price doesn't drop, but users still earn yield. n On the other hand, the Sell High Strategy suits users expecting BTC or ETH prices to rise. They need BTC or ETH in their accounts and set a higher Target Price and a future Settlement Date. The yield from Dual Investment is displayed here. If the price of BTC/ETH rises above the Target Price by the Settlement Date, the crypto is sold. If not, no sale occurs, but yield is still accumulated. n The key point is that both strategies offer the chance to earn yield, regardless of whether the market moves as predicted. n What measures are in place to protect users from significant market volatility when using Dual Investment? n While ensuring their investments do not put them at risk is a client's sole responsibility, we employ several measures to safeguard users and help educate them about the potential outcomes of using Dual Investment. n Firstly, users must pass a quiz, ensuring they understand the product before trading. This is crucial for making informed decisions in a volatile market. n We also stress the importance of being well-informed. Users are encouraged to review detailed product information in the ‘Savings Hub' and in the Knowledge Center on the Nexo platform. n The 'Potential Returns' section under trade details also helps users project potential returns in various scenarios, helping them strategically plan for any outcome. This feature further allows users to make informed decisions before subscribing, helping to navigate the unpredictability of the crypto market. n How can investors integrate Dual Investment into a diversified investment portfolio? n Investors can integrate Dual Investment into a diversified portfolio as a strategic tool to balance high-yield potential with risk management. Investors can leverage market movements to enhance their portfolio's performance by choosing Buy Low or Sell High strategies. n The flexibility to earn interest in different scenarios, whether the target price is met or not, adds a layer of yield generation. This product fits well as a component of a broader investment strategy, providing both potential market gains and consistent returns, diversifying an investor's portfolio's risk and reward profile in the dynamic cryptocurrency market. n What role does investor sentiment play in the cryptocurrency market, and how should this influence Dual Investment strategies? n Whenever there is a strong market sentiment in either direction, Dual Investment is a great way to utilize this conviction to earn more interest while executing your strategy. n
Decoding Dual Investment: A New Approach in Crypto...
I am speaking again with Elitsa Taskova to discuss how Dual Investment stands apart...
Source: Hacker Noon
Hackers without borders
HWB, for a better world in cyberspace. Hackers Without Borders is an international humanitarian association that provides emergency assistance to non-governmental institutions in the event of crises and disasters related to cyberattacks.
Hackers without borders
HWB, for a better world in cyberspace. Hackers Without Borders is an international...
A Beginner's Guide to Testcontainers in ASP.NET Core
Discover how Testcontainers revolutionizes ASP.NET Core testing by simplifying the setup of containerized testing environments. Learn how to integrate Testcontainers into your development pipeline, leverage parallel testing for increased efficiency, and ensure consistent testing across multiple stages with continuous integration and deployment.
A Beginner's Guide to Testcontainers in ASP.NET Core...
Discover how Testcontainers revolutionizes ASP.NET Core testing by simplifying the...
Source: Hacker Noon
The Noonification: Nintendo Breaks Its Silence On Palworld (2/25/2024)
How are you, hacker? 🪐What's happening in tech this week: The Noonification by HackerNoon has got you covered with fresh content from our top 5 stories of the day, every day at noon your local time! Set email preference here. ## Smooth Sailing: Transitioning from Docker to Localhost By @minio [ 9 Min read ] Understanding Docker networking is more than a technical necessity; its a step toward mastering containerized environments. Read More. How Web3 Founders Adapt to Latest Crypto Regulations while Staying Decentralized and Privacy-focused By @jonstojanmedia [ 6 Min read ] Swisstroniks Web3 compliance platform simplifies crypto asset regulation for startups, ensuring compliance without extensive legal resources. Read More. Nintendo Breaks Its Silence On Palworld By @playerauctions [ 4 Min read ] Nintendo finally broke its silence after Palworld's launch raised controversy among the Pokemon community. Read More. A Letter to Everyone in the ZKFair Community By @lumoz [ 5 Min read ] Explore ZKFairs impressive 48-day journey, milestones, and strategic roadmap for 2024. Read More. How to Build GenAI Applications with Amazon Bedrock By @ramsjha [ 4 Min read ] Discover how Amazon Bedrock revolutionizes Gen-AI application development by simplifying access to foundational models. Read More. Fortifying Postgres With Byzantine Fault Tolerance By @kwilteam [ 2 Min read ] Byzantine Fault Tolerant PostgreSQL combines BFT consensus algorithms with relational databases, enabling data-intensive trustless digital infrastructure. Read More. Federated Learning Reimagined: Advancing Data Privacy in Distributed AI Systems By @hacker4927132 [ 9 Min read ] Explore the world of Federated Learning and its role in securing sensitive data in the age of IoT and machine learning. Read More. NodeJS: 4.8x Faster if You go Back to Callbacks! By @gemmablack [ 9 Min read ] Callbacks are 4.8x faster when running them parallel over async/await in parallel. And only 1.9x faster when we run sequential callbacks. Read More. 🧑💻 What happened in your world this week?It's been said that writing can help consolidate technical knowledge, establish credibility, and contribute to emerging community standards. Feeling stuck? We got you covered ⬇️⬇️⬇️ ANSWER THESE GREATEST INTERVIEW QUESTIONS OF ALL TIME We hope you enjoy this worth of free reading material. Feel free to forward this email to a nerdy friend who'll love you for it.See you on Planet Internet! With love, The HackerNoon Team ✌️
The Noonification: Nintendo Breaks Its Silence On Palworld...
How are you, hacker? 🪐What's happening in tech this week: The Noonification...
Source: Hacker Noon
CVE-2024-23897 - Jenkins
Exploitation and scanning tool specifically designed for Jenkins versions <= 2.441 & <= LTS 2.426.2. It leverages CVE-2024-23897 to assess and exploit vulnerabilities in Jenkins instances. Usage Ensure you have the necessary permissions to scan and exploit the target systems. Use this tool responsibly and ethically. python CVE-2024-23897.py -t <target> -p <port> -f <file> or python CVE-2024-23897.py -i <input_file> -f <file> Parameters: - -t or --target: Specify the target IP(s). Supports single IP, IP range, comma-separated list, or CIDR block. - -i or --input-file: Path to input file containing hosts in the format of http://220.127.116.11:8080/ (one per line). - -o or --output-file: Export results to file (optional). - -p or --port: Specify the port number. Default is 8080 (optional). - -f or --file: Specify the file to read on the target system. Changelog [27th January 2024] - Feature Request Added scanning/exploiting via input file with hosts (-i INPUT_FILE). Added export to file (-o OUTPUT_FILE). [26th January 2024] - Initial Release Initial release. Contributing Contributions are welcome. Please feel free to fork, modify, and make pull requests or report issues. Author Alexander Hagenah - URL - Twitter Disclaimer This tool is meant for educational and professional purposes only. Unauthorized scanning and exploiting of systems is illegal and unethical. Always ensure you have explicit permission to test and exploit any systems you target.Download CVE-2024-23897
The TechBeat: How Web3 Founders Adapt to Latest Crypto Regulations while Staying Decentralized and Privacy-focused (2/25/2024)
How are you, hacker? 🪐Want to know what's trending right now?: The Techbeat by HackerNoon has got you covered with fresh content from our trending stories of the day! Set email preference here. ## How Web3 Founders Adapt to Latest Crypto Regulations while Staying Decentralized and Privacy-focused By @jonstojanmedia [ 6 Min read ] Swisstronik's Web3 compliance platform simplifies crypto asset regulation for startups, ensuring compliance without extensive legal resources. Read More. Federated Learning Reimagined: Advancing Data Privacy in Distributed AI Systems By @hacker4927132 [ 9 Min read ] Explore the world of Federated Learning and its role in securing sensitive data in the age of IoT and machine learning. Read More. Smooth Sailing: Transitioning from Docker to Localhost By @minio [ 9 Min read ] Understanding Docker networking is more than a technical necessity; it's a step toward mastering containerized environments. Read More. Nintendo Breaks Its Silence On Palworld By @playerauctions [ 4 Min read ] Nintendo finally broke its silence after Palworld's launch raised controversy among the Pokemon community. Read More. Fortifying Postgres With Byzantine Fault Tolerance By @kwilteam [ 2 Min read ] Byzantine Fault Tolerant PostgreSQL combines BFT consensus algorithms with relational databases, enabling data-intensive trustless digital infrastructure. Read More. Quantum State: How Two Things Can Be True at the Same Time By @minio [ 3 Min read ] How do you increase profitability by both going to the cloud AND from leaving it? Simple, by using the cloud operating model. Learn more here. Read More. Vabble: A New Paradigm in DAO and Entertainment By @vabbleofficial [ 6 Min read ] In an era where blockchain technology is reshaping industries, Vabble is using smart contracts capable of transforming the film and entertainment industry. Read More. 7 Monetization Options to Consider for Your Blog By @griffinjt [ 5 Min read ] Looking for ways to generate stable revenue through your blog? The article showcases a few noteworthy options for you to consider. Read More. Avoiding the Pitfalls of Data Mesh Adoption By @liorb [ 6 Min read ] Chefs cook data in decentralized kitchens, but beware! Lack of training, clarity, & governance can turn your feast into a Kitchen Nightmare. Read More. NodeJS: 4.8x Faster if You go Back to Callbacks! By @gemmablack [ 9 Min read ] Callbacks are 4.8x faster when running them parallel over async/await in parallel. And only 1.9x faster when we run sequential callbacks. Read More. What is the Language Processing Unit (LPU)? Is It GPU's Rival? By @kseniase [ 7 Min read ] So: What is LPU, how does it work, and where is Groq (such an unfortunate name, given Musk's Grok is all over the media) coming from? Read More. Deepfake Phishing Grew by 3,000% in 2023 — And It's Just Beginning By @zacamos [ 4 Min read ] Deepfake phishing attempts are growing at an alarming rate, with no sign of slowing down. Here's how you can defend against deepfake phishing attacks. Read More. Cross-Site Scripting (XSS) Vulnerabilities: Testing Strategies and Examples By @shad0wpuppet [ 9 Min read ] Cross-Site Scripting (XSS) Vulnerabilities: Testing Strategies and Examples. Stored XSS, DOM-based XSS, Self-XSS, Reflected XSS, Prevention Techniques Read More. Proxies, VPNs: Your Online Privacy, Anonymity and More By @shad0wpuppet [ 8 Min read ] VPN and proxy in detail. Explore VPNs and proxies for online privacy. Learn about HTTP, HTTPS, SOCKS, SSL, and TLS, masking IP addresses and encrypting data. Read More. Job Cuts in Big Tech Continue Unabated By @sheharyarkhan [ 6 Min read ] Being in tech the past couple of years was bad enough. Working for tech in 2024 is worse still. Read More. The Evolution of Sponge Token V2: An Analytical Perspective on SPONGEV2's Market Development By @clickout [ 7 Min read ] This $ SPONGEV2 forecast looks at the trends and variables that could influence the Sponge V2 price. Read on to find out more about SPONGEV2. Read More. Unlocking the Future of Finance: PayPal's PYUSD Meets DeFi By @ishanpandey [ 6 Min read ] PayPal's PYUSD joins DeFi with Morpho Blue, enabling yields with tokenized assets, merging digital and traditional finance. Read More. Adapting to Google's Search Generative Engines (SGEs) - Part 1 By @patriciadehemricourt [ 7 Min read ] Introduction to Google SGE Beta: the future of AI-powered search, offering personalized, intuitive answers beyond traditional queries. Read More. Price Projections for eTukTuk ($TUK): An In-depth Analysis of Market Development By @clickout [ 11 Min read ] A comprehensive analysis of eTukTuk ($TUK) price projections, delving into market trends, potential impacts on sustainable transportation, and more. Read More. How to Build GenAI Applications with Amazon Bedrock By @ramsjha [ 4 Min read ] Discover how Amazon Bedrock revolutionizes Gen-AI application development by simplifying access to foundational models. Read More. 🧑💻 What happened in your world this week? It's been said that writing can help consolidate technical knowledge, establish credibility, and contribute to emerging community standards. Feeling stuck? We got you covered ⬇️⬇️⬇️ ANSWER THESE GREATEST INTERVIEW QUESTIONS OF ALL TIME We hope you enjoy this worth of free reading material. Feel free to forward this email to a nerdy friend who'll love you for it. See you on Planet Internet! With love, The HackerNoon Team ✌️
The TechBeat: How Web3 Founders Adapt to Latest Crypto...
How are you, hacker? 🪐Want to know what's trending right now?: The Techbeat...
Source: Hacker Noon
Innovation and Growth in Turkey's Web3 Ecosystem
Today, I am speaking with Yves La Rose, and we'll discuss the evolving blockchain and cryptocurrency landscape in Turkey, focusing on innovation, regulatory changes, and the increasing adoption of digital assets among Turkish citizens. Please introduce yourself and tell us what you do. My name is Yves La Rose, and I am the founder and CEO of the EOS Network Foundation (ENF). The ENF was created to promote technological advancement and the sustainable growth of EOS. This includes key initiatives like educating developers, supporting the community, funding research, and enhancing EOS's technological base through the development of its core protocol. Our goal is to unlock the full capabilities of blockchain technology, forging a sustainable digital future that offers tangible benefits to developers, businesses, and consumers. n Can you provide an overview of the recent changes in Turkey's stance towards crypto regulation and what prompted this shift? Turkey has been preparing new legislation covering crypto-assets as a way to persuade an international crime watchdog, the Financial Action Task Force (FATF), to remove it from a "grey list" that it has been on since 2021 of countries that have taken insufficient action to prevent money laundering and terrorist financing. n The specifics of Turkey's new rules to regulate the crypto market are yet to be made public but will likely focus on licensing and taxation. n How significant is cryptocurrency adoption among Turkish citizens, and what factors have contributed to this high level of adoption? The main reason for the adoption of cryptocurrencies in Turkey is the general lack of trust in the stability of the Turkish Lira, prompting people to explore other financial options to protect their assets. n The lira has seen record inflation levels over the last few years, making wealth accumulation nearly impossible. Even before crypto began to take off in Turkey, it was pretty standard for most retail establishments to accept alternative paper currencies such as the Euro and US dollar. n The adoption of cryptocurrencies can be seen as the evolution of that trend. As a matter of fact, Tether is one of the most widely used currencies in the Turkish market, and it is commonly accepted as a form of currency there. Recent studies have indicated that up to 40% of Turkish citizens have a crypto wallet. n What specific regulations has the Turkish government introduced, and how do they compare to those in the EU, particularly the MiCA regulation? The new regulations have yet to be officially proposed, so it is difficult to make comparisons at this time, but it can be assumed that there will be some inspiration from MiCA. n Turkey will likely focus on licensing and taxation. Introducing specific licensing standards will be one of the top priorities for the upcoming regulation to prevent system abuse. The regulations could also include capital adequacy requirements, custody services, mandatory proof of reserves, and other measures to improve digital security. n How does President Erdoğan's approach to crypto regulation post-election reflect on Turkey's political landscape and its impact on digital asset policy? President Erdoğan has been very forward-looking in his approach to crypto policy. In December, he added blockchain technology and cryptocurrency specialist Fatma Özkul to the central bank's monetary board. She is expected to have a significant impact on the forthcoming crypto laws that were considered. n How do you assess the potential of projects like the EOS Network Foundation's Turkish Web3 Industry Lab's expansion into the Turkish market? The country's growing prominence in the cryptocurrency sector drove the decision to establish a lab in Turkey. Turkey's adoption rate for crypto is among the highest in the world, with recent surveys estimating that two-fifths of Turkish citizens currently hold crypto. n This widespread adoption is mainly attributed to the high inflation rates in Turkey, prompting residents to turn to cryptocurrencies as a hedge against the declining value of the Turkish lira. n The adoption rate makes the barrier to entry for new user acquisition in Turkey incredibly low, giving blockchain startups a greater chance for success than in other markets, requiring significantly more user education for onboarding the masses. n The Turkish market has also shown a keen interest in technological innovations, with a burgeoning community of developers, entrepreneurs, and enthusiasts actively engaging with blockchain technology. This provides a fertile ground for incubating new blockchain projects, as both the technical talent and the market are eager to adopt new digital solutions. n High crypto usage, a climate influenced by economic considerations that promote digital currencies, and a fast-expanding market excited about blockchain developments make Turkey a unique opportunity for crypto investors and users. These elements collectively make Turkey an up-and-coming location, aligning perfectly with our vision of fostering groundbreaking projects in the blockchain space. n Can you discuss the growth of Web3 activity at the grassroots level in Turkey and how international partnerships influence this landscape? At the grassroots level, we've seen an uptick in in-person events in Turkey. Each of these events presents opportunities for new connections at the local grassroots level. n International partnerships have played a significant role in facilitating these events and ensuring their success, as seen with last year's Binance Blockchain Week Istanbul and the ETHGlobal Istanbul hackathon, which brought together and showcased Turkey's growing web3 developer and startup communities. We also hosted our event in partnership with CoinTR to celebrate their 2nd year anniversary. n How can Turkey leverage its unique position to become a global blockchain innovation and adoption leader? Turkey just needs to continue on the path that it is currently on. We will see new regulations in 2024, which will ideally lead to Turkey being removed from the FATF grey list, which should be a significant step forward. n We also saw two of Turkey's largest banking groups announce their crypto initiatives in December, which could be the beginning of this trend that will continue into this year. The investment division of Akbank acquired, Stablex a crypto company that enables transactionvs via the Turkish Lira and Garanti BBVA launched their digital wallet as a mobile app.
Autoglyphs: The .6 mln NFT Phenomenon Explained
Autoglyphs are a unique collection of generative art NFTs created by Larva Labs, the same team behind the famous CryptoPunks project. They are notable for being the first "on-chain" generative art on the Ethereum blockchain, meaning that the artwork is not just represented by a token but is stored within the blockchain itself. The record-breaking sale of the Autoglyphs NFT set occurred on February 19, 2024. This sale involved a complete set of 10 Autoglyphs, which was acquired for 5,000 ETH, equivalent to approximately .6 million at the time of the transaction. This sale marked the highest NFT sale in the past two years and stands as the fifth-largest purchase on-chain. This sale set a record as the highest NFT sale in the past two years and stands as the fifth-largest purchase on-chain. This transaction alone significantly contributed to the total secondary sales volume of Autoglyphs, which has surpassed million. Fountain @Fountainxyz: Moments ago, a full set of ten Autoglyphs, minted originally by Larva Labs themselves, was sold to a Distinguished Private Collector for 5,000 ETH, making it one of the top NFT sales ever recorded onchain… Congratulations to the buyer and the seller! Let's see how the team made this possible and what marketing strategies stand behind this success. The success of Autoglyphs, both in terms of their artistic innovation and financial performance, underscores the growing interest and value in digital art and NFTs. The project's combination of generative art, blockchain technology, and charitable giving has set a precedent in the NFT space, demonstrating the potential for digital art to not only push the boundaries of creativity but also contribute to meaningful causes. And of course, marketing. As we work with many Web3 and AI projects, it's always interestingng to show some cases that can be useful for other players in the industry. There are many things that NFT projects can implement into their strategy. The marketing campaign behind the Autoglyphs NFT sale leveraged a combination of innovative features, scarcity, and the reputation of its creators, Larva Labs, to generate significant interest and demand. Oh, and by the way: if you're into the latest AI developments, innovative projects and complimentary AI tutorials, consider subscribing to my weekly newsletter 'AI Hunters'. All costs are on us! So, here are the key elements of the marketing strategy: ==Scarcity and Exclusivity== Autoglyphs were limited to only 512 pieces, creating a sense of urgency and exclusivity. The knowledge that no more Autoglyphs could be created after the last one was minted added to their desirability. ==On-Chain Innovation== Autoglyphs were one of the first projects to store generative art entirely on the Ethereum blockchain, distinguishing them from other NFTs that rely on off-chain storage. This on-chain approach was a novel use of blockchain technology at the time and attracted attention from both the art and tech communities. ==Charitable Aspect== The minting fees for creating Autoglyphs were donated to 350.org, a charity focused on combating climate change. This charitable component likely appealed to buyers interested in supporting environmental causes while acquiring unique digital art. ==Rapid Sell-Out== The entire collection of Autoglyphs sold out within four hours of their launch, demonstrating the high demand and hype surrounding the project. This rapid sell-out further increased the allure of Autoglyphs in the NFT space. ==Secondary Market Presence== After the initial sell-out, Autoglyphs became available on secondary markets like OpenSea. The varying prices based on rarity and the high-profile sales on the secondary market helped maintain interest and visibility for the project. ==Reputation of Creators== Larva Labs, the creators of Autoglyphs, were already known for their successful CryptoPunks project. The reputation of the creators helped to instill trust and generate interest among potential buyers and collectors. ==Public Code and Physical Renderings== The code for generating Autoglyphs was made public, and owners were provided with the ability to render their Autoglyphs in physical form using CNC plotters. This transparency and the bridge between digital and physical art were unique aspects that could attract a broader audience. ==Media Coverage and Community Engagement== The record-breaking sales and the innovative nature of Autoglyphs attracted media attention, which further amplified the project's visibility. Engaging with the community through forums and social media also helped in maintaining interest and creating a vibrant collector base. ==Twitter Marketing== Larva Labs has an active presence on Twitter, where they share updates and engage with the community. Their Twitter account serves as a platform to announce new developments, sales, and to interact with fans and collectors of their NFTs. ==Autoglyphs Bot== There is an Autoglyphs Bot on Twitter, which could be used for promotion by automatically sharing information about Autoglyphs, potentially engaging followers with automated content related to the NFTs. The Autoglyphs Twitter bot, found at @autoglyphs on X.com, serves as a market tracking tool for the Autoglyphs NFT project. Although it is not maintained directly by Larva Labs, the creators of Autoglyphs, it plays a significant role in engaging the audience and promoting the project on social media. This bot automatically shares information about Autoglyphs, likely including sales, listings, and possibly other relevant market data. This functionality allows owners and interested parties to stay updated on the latest movements and news related to Autoglyphs in the NFT market. https://twitter.com/autoglyphs?embedable=true The use of such a bot is a strategic approach to maintaining engagement with the community by providing consistent and automated updates. It ensures that followers receive timely information without requiring constant manual updates from the project's creators. This approach is particularly useful in the fast-moving NFT market, where prices and availability can change rapidly. ==LinkedIn Activity== Larva Labs has a LinkedIn page where they share information about their company and projects. While LinkedIn is more professional and less focused on direct consumer marketing, it can still serve as a platform to build the company's brand and attract potential collaborators or investors. ==Media Coverage and Interviews== The sale of Autoglyphs has been covered by various media outlets, and interviews with the creators have been shared on platforms like NFT CULTURE. This type of content is often disseminated through social media channels, increasing visibility and interest in the project. ==Showcasing Collaborations and Exhibitions== Larva Labs' NFTs, including Autoglyphs, have been exhibited at prestigious venues like Centre Pompidou and Sotheby's. These events are often promoted on social media to highlight the significance of the NFTs in the art world. In summary, the marketing strategy behind Autoglyphs NFTs capitalized on the project's innovative on-chain art concept, its scarcity, the reputation of its creators, its charitable contributions, and the rapid sell-out, all of which were amplified by media coverage and community engagement. P.S. Check out my previous articles at HackerNoon: Sora's AI Innovation Set to Disrupt Video Content Creation Breaking Down the Next Big Thing in NFTs: ERC-404 Spotlight Gemini 1.5 Unleashes Unprecedented Context for AI Applications The AI Revolution in Journalism: A New Era of Enhanced Reporting DeFi Community Building: A Step-by-Step Guide for Crypto Startups The Best Of The AI World: Spotlighting 5 Projects and Researches Pushing The Paradigm This Week Crypto's Next Chapter: 2024's Game-Changing Predictions Top 10 AI Trends of 2024: How AI Transforms Everything How to Build Your Personal GPTs: From Zero to AI Hero GPT-4 Turbo: The Most Monumental Update Since ChatGPT's Debut! Essential Insights from 'State of AI 2023' GPT-4V Unveiled: From Detecting Emotions to Ordering Food - You Won't Believe What Else It Can Do!
The Impact of Storytelling on the Brain for Marketers
:::warning Disclaimer. AI was used to do research, prepare an outline, and check for grammar mistakes and plagiarism. However, a human drafted and edited this post, and it represents the best information I have. ::: Storytelling is a powerful tool in marketing. Not just because stories are entertaining in general but because it's established that stories have profound effects on the human brain. For marketers, good stories cause increased engagement, improved recall, and deeper emotional connections by triggering complex neurological responses. Understanding these responses provides critical insight for marketers on how to better leverage storytelling in their marketing campaigns. This post will cover how storytelling impacts the brain so you can use storytelling to better connect with your audiences. What Happens in the Brain During Storytelling Compelling stories have a powerful impact on our brains. Mirror neurons activate and allow us to embody the emotions and actions of the story as if we are experiencing it ourselves. This is called neural coupling or cortical coupling. Our brains appear to synchronize with the storyteller's brain. Research shows that character-driven stories with emotional content provide the most powerful form of neural coupling. As we immerse ourselves in the story, our brain activity aligns with the protagonist, which helps us relate deeply to the characters. Stories activate large parts of our neocortex, the newest area of the human brain. A well-told story triggers significant cortical arousal and activity. Unlike a lecture or PowerPoint, a captivating narrative involves more of our brains, keeping us focused and engaged. Release of Neurochemicals When we listen to or read a compelling story, our brains release neurochemicals that cause us to feel more engaged, connected, persuaded, and able to recall the story later. Some of the key neurochemicals released during storytelling include: Oxytocin: Also known as the ‘love hormone,' oxytocin is linked to bonding, trust, empathy, and intimacy. Compelling stories trigger an oxytocin rush, fostering a sense of closeness with the storyteller and building rapport. Dopamine: This neurotransmitter boosts desire and motivation. A compelling story triggers dopamine release, leaving us wanting more. Dopamine compels us to pay attention and take action. Cortisol: This hormone is released in response to stress. Stories that build tension and drama increase our cortisol levels, so we feel invested in the outcome. The stress of story conflict prepares us for action and resolution. By influencing these neurochemicals with stories, marketers can get audiences to care more deeply, build loyalty, and drive action better than simply stating facts and data. Leveraging the brain's response to a story strengthens marketing persuasion. Increased Engagement Storytelling has a strong impact on audience engagement. According to marketers, 57% of them say that engaging and compelling storytelling is key to making content engaging. It does this by capturing people's attention and establishing an emotional connection. When we listen to an engaging story, our mind activates the same regions that would if we were actually experiencing the events ourselves. We already covered this phenomenon in the previous section, where we talked about neural coupling. Increased engagement through storytelling boosts memory encoding, which leads to better brand recall. Take a look at the above example of blogger Adam Enfroy sharing his story on going from self-doubt to a millionaire blogger. He has successfully won over thousands of students for his multiple online courses and coaching programs. In this way, storytelling can engage and also drive other experiences we'll explore further. Persuasion and Influence Storytelling primes the brain for persuasion by putting the listener in a state of heightened suggestibility. When we are absorbed in a narrative, the rational part of our brain becomes more passive, while the emotional center becomes more active. We stop critically analyzing information and become more open to ideas, images, and concepts that fit the story. Our mirror neurons fire, oxytocin is released, making us feel a connection and dopamine surges motivate us to pay attention and take action. The story, in effect, hacks our brains, directing our feelings and decisions. A skillful storyteller can link the ideas in the narrative to products, causes, and viewpoints they want the audience to support. Storytelling facilitates persuasion naturally through the experience, letting audiences draw their own conclusions. Enhanced Recall Storytelling has been shown to enhance recall and memory formation. Stories tend to engage episodic memory, which is responsible for recording memories of experiences and events. Unlike rote memorization of facts and figures, episodic memories are formed with greater context, emotion, and sensory details. Research has demonstrated that people are far more likely to remember information when it is delivered within a story rather than as a list of facts. So, you want to use stories to drive more brand recall. Building Trust Storytelling is a powerful way to establish trust between a business and its audience. 49% of people trust a business when they hear a person's story from peers and families as opposed to what they read online. Personal reviews and experiences with a company showcase credibility and help create a sense of rapport with your audience. Let's explore more about how stories can foster trust in a few key ways: They show a more human, relatable side of the storyteller or brand. Vulnerable stories, in particular, demonstrate the storyteller's openness and transparency, fostering intimacy and connection. This is powerful for CEOs and entrepreneurs who want to be thought leaders. They showcase expertise and competency. Stories drawn from experience demonstrate the storyteller is knowledgeable and credible. This expertise boosts the audience's trust. Stories foster empathy by enabling the audience to see things from another's perspective, building trust between speaker and listener. Stories feel more authentic than mere facts. Narrative elements in stories enhance believability and memorability. Stories connect emotionally, unlike raw data. Be willing to get vulnerable with your stories so you can deepen relationships and build goodwill and trust. Forming Connections Through Storytelling Storytelling forms emotional connections between storytellers, characters, brands, and audiences. They offer new perspectives and foster empathy. Brands that use storytelling strategically can foster relationships and community among their customers. By sharing authentic stories that resonate emotionally, brands can inspire greater loyalty and affinity. Customers are drawn to brands they feel truly understand and connect with them on a deeper level. Relatable brand stories involve positive word of mouth. Audiences are encouraged to share moving stories to strengthen social bonds. Storytelling allows brands to become part of their customers' personal narratives and social identities when done skillfully. This leads to natural evangelism and advocacy. If used correctly, storytelling can profoundly impact relationship building, a sense of community, and brand loyalty. It's almost a hack or a cheat sheet. Call to Action The ultimate goal of marketing messages and campaigns is to prompt the audience to take a specific action. Knowing how storytelling affects customers can give marketers the power to craft stories but also take action. Calls to action or CTAs are critical for ensuring that your story doesn't just draw attention but also drives specific actions like sales, joining an email list, or following you on social media. Stories make listeners receptive, and a solid CTA gives them a task to complete the experience. A good practice is to tie your CTA to the themes, emotions, and desires evoked through your story. For example, if you've shared an empowering story about starting your own business and offering coaching services, your CTA could say, ‘ Join me to start your entrepreneurship journey now' or something similar. Also, it's worth noting that using the 1st person in your CTA has a 25% higher conversion rate than when you use the 2nd person. So, be clever and link to your story in your CTAs to spark action, transforming inspiration into real-world results. Conclusion Storytelling is a powerful tool for marketers to connect with their audience. Hearing stories triggers actual responses in the brain and enhances immersion. Leveraging these neurological responses, you can create a story that resonates with your audience and motivates them to take action. Use storytelling to build trust, drive connections, and inspire action. The potential of storytelling in marketing is boundless! n
The Impact of Storytelling on the Brain for Marketers...
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